A Kenyan native, Effy Kawira began her career in film as an actor and producer creating short films and music works in Minneapolis with local filmmakers and friends which then led her into the world of directing. From there, her interest and devotion blossomed. Effy’s propulsive passion for storytelling is the driving force behind every project. Her experiences in acting, modeling, producing, and illustration have been key components in providing her with the versatility and skills to adapt and collaborate with a diverse range of artists. She is dedicated to telling the stories of those who may feel voiceless and unheard. Not only does Effy seek to execute content that mesmerizes the viewer, but she aims to aid in propelling the change for more representation of various communities in the media.

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Effy’s select recording label clients include Atlantic Records, Big Noise, and Eleven Grams Music Management.