PURSUIT OF THE ONE FOOT WAVE
DP: JEFF STONEHOUSE
Robin Van Gyn is a Pro Snowboarder who’s made a career of always getting after the next challenge. This time, she and a friend headed the opposite direction of her usual terrain to see what the ocean has in store.
In this :90 ad, Van Gyn reflects on her snowboarding career—she’s been described as one of the most influential snowboarders, a trailblazer of the backcountry who has dropped from some of the steepest peaks in North and South America—and her decision to take this past summer to try something new: surfing.
Our DP Jeff Stonehouse was called on by Director and producer Stacy Peralta—once a professional skateboarder and surfer with the Z-Boys from Venice, behind “Dogtown and Z-Boys,” “Crips and Bloods: Made in America” and “Lords of Dogtown”—for this campaign, which began rolling out with this initial spot across linear TV, Hulu, YouTube and social this month. The 2nd and 3rd iterations are expected to be released later this fall.
